I'm Lilli, a fine jewellery designer located in the heart of the Noosa Hinterland in Queensland, Australia. 

As a designer, I swim in the lane between classic and modern: a dreamy aesthetic punctuated by bursts of sparkling colour.

But it hasn't always been this way.

I grew up an only child in a single parent household - well, households. My goldsmith mother's creative inspiration swept us between cities and houses throughout the '90s.

Childhood living rooms were transformed into workshops lined with rolling mills and jewellery tumblers. Design sketch books and precious gemstones broke bread with my Weetbix and orange juice at the dining table.

For years I fought the urge to pave a creative path for myself. Instead of studying art, I ventured into journalism, then marketing… then arts marketing.

Finally, in the spring of 2021, I listened to the true calling of my creative soul and joined the family business as a fine jewellery designer. I now have the pleasure of creating romantic jewels from my atelier among the trees.

Perhaps creating the Lilli Frey label was always part of my destiny, and perhaps too is your being here, now - landing amongst my virtual jewellery shelves.

I can't wait to work with you to create something magical.

Lilli Frey